Recently, I learned from Zhengzhou Nissan that in March last year, Nissan announced Zhengzhou Nissan as its LCV (light commercial vehicle) development base in China. The first LCV model, Cabstar, is expected to be launched in June next year. Capstone is a high-end city, intercity logistics vehicle, this product will be positioned as "satisfaction with positive business activities smart light truck", there are 5 models using Nissan high pressure common rail engine ZD30DDTi.
The domestic high-end light trucks are expected to have a total sales volume of approximately 24,000 vehicles this year, and will increase to 50,000 vehicles by 2013. In 2007, the sales volume of domestic high-end light trucks increased by 7% year-on-year, and it is expected that the increase will be even higher in 2013. Guo Zhenjun, general manager of Zhengzhou Nissan believes that, from the traditional purpose of the purchase of commercial vehicles by users, the light trucks are "money-making machines," and light trucks in the mid to high-end level are gradually becoming popular, indicating that more and more individual users and group users value light trucks more. The "non-monetary factors" such as safety, comfort, control, and branding. The consumption values ​​of light trucks are changing and are increasingly similar to passenger cars.
In May of this year, Nissan Motor released the 2008-2012 mid-term business plan as follows: By 2012, the sales revenue of Nissan LCV business will double compared to 2007, customer satisfaction will reach the highest level of global LCV, and become the global LCV field. leader. It is reported that in the overall global plan of Nissan, Zhengzhou Nissan will assume the task of 20% to 25% of global LCV sales.
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