In November, people in northern China have just begun to feel the winter cold. However, the domestic heavy truck market has long been shrouded in winter from south to north.
According to the latest statistics from the China Association of Automobile Manufacturers, the production and sales volume of medium and heavy trucks and special vehicles are still declining. In October, the production and sales volume of commercial vehicles dropped by 3.05% and 9.30% respectively year-on-year, with the largest drop in medium and heavy trucks. Compared with the same period of last year, the drop in the number of semi-trailer tractors, non-completed passenger vehicles and non-integrated trucks was more obvious. Experts predict that this situation will continue until at least early next year.
Corporate capital chain is worrying
In September this year, the medium and heavy truck dealers in the Guangdong area obviously felt that the car could not be sold. In Dongguan, Nanhai, and Shunde, Guangdong's economically developed areas, many companies have closed down, and the volume of logistics and transportation services has plummeted. The chassis orders of special vehicle companies have also been significantly reduced. According to the reporter's understanding, the output of some special-purpose vehicle companies in September and October was only 1/10 of the same period of last year. This is still a good situation, many private car companies have stopped production.
In October, heavy truck sales in Hebei, Shanxi and other large provinces, on the congested roads in the past, the freight, coal pull the car appears to be sparse. In the medium and heavy truck sales shops, there are more people selling cars than those who buy cars.
For commercial vehicle companies, the market depression is not the most serious problem, and the tight capital chain is even more worrying.
According to the reporter's understanding, the market demand for medium-heavy cards is rapidly and drastically reduced. Some vehicles are in the hands of dealers and occupy a large amount of funds. Although some vehicles have been sold to users through installments, in the current situation, it is difficult for most users to pay for vehicles in the short term. In order to reduce losses, many dealers have no alternative but to recoup the car in the hands of the loaned car user.
In order to avoid risks, the mortgage companies of financial companies, financial companies, and agents of medium and heavy truck companies have tightened their loans. However, due to the excessive number of vehicles sold by some companies through loans, a large number of vehicles cannot be recovered, and serious problems have arisen in the capital chain of enterprises. According to the reporter’s understanding, the amount of money that can be recovered by medium- and heavy-duty truck companies in the short term is as high as 10 million yuan and as much as 1.2 billion yuan.
It takes time to start market demand
On November 5, Premier Wen Jiabao presided over the executive meeting of the State Council and determined ten measures to further expand domestic demand and promote economic growth. On November 10, Premier Wen Jiabao delivered a speech emphasizing that the implementation of the ten major measures must be "fast, heavy, accurate, and practical."
Among these ten measures, accelerating the construction of affordable housing projects, accelerating the construction of rural infrastructure, accelerating the construction of major infrastructure such as railways and highways, strengthening the construction of the ecological environment, and accelerating the post-disaster reconstruction work in the earthquake-stricken areas all indicate that The arrival of a wave of investment in infrastructure construction. At the same time, measures such as the implementation of the VAT transition reform and the enhancement of financial support for economic growth will help reduce the financial pressure on companies. According to preliminary calculations, by the end of 2010, implementation of the State Council’s ten measures will require an investment of 4 trillion yuan.
Numerous infrastructure projects have started one after another, indicating that the medium and heavy truck market will gradually recover in the short term. Experts predict that after the start of infrastructure projects, the first benefit is the currently inactive vehicles, and the demand for new vehicles will be postponed for some time.
Risk prevention and control is the current priority
Half a month or more since November 5 was the most frequent period for our country to introduce a policy of expanding domestic demand. A series of policies that have been successively introduced by government departments at all levels have enabled the medium and heavy truck companies to see hope.
According to Wang Shihong, general manager of Beiben Heavy Truck Co., Ltd., after a new round of adjustments, production costs will certainly decline, which is good news for companies. Next year, the company's production targets must be adjusted, but it is still necessary to do its best to maintain a steady development trend and avoid ups and downs. However, he also stressed that domestic medium- and heavy-duty truck companies are obviously not prepared for the impact of the financial crisis on the real economy. Next year, the living environment in the medium- and heavy-duty card market may be worse than in 2005. The company's primary task is to conduct risk prevention and control.
Wang Shihong said that the Chinese market has a strong ability to digest itself and short-term difficulties can be overcome. After the economic aggregate comes up, it will drive the development of the medium and heavy truck market. At present, companies should consider what they can do. Beiben will use this period of time to focus its efforts on the improvement of enterprise technology, management, and marketing innovation capabilities, and will devote more efforts to market segmentation next year.
Wu Yuejun, deputy general manager of Beiqi Foton, briefed the reporter on Futian's specific countermeasures and future development strategies, including providing more professional products to customers and further subdividing the chassis market; implementing order management to reduce costs to the greatest extent; In the process, we value "old customer marketing." These measures have begun to show good results in Foton.
For the future market, Foton has developed three development strategies: using Mercedes-Benz's global sales network to push its products to overseas markets; increasing investment in research and development, and constantly developing new products to meet new customer needs; Starting next year, RMB 250 million will be invested in succession to improve service levels.
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