According to media reports, Chen Guozhang, former CEO of Renault China, who joined PSA in May this year, will be the general manager of Changan Peugeot Citroen DS business unit, responsible for DS brand China and Asia business, and report to DS brand global CEO Yi Bofeng. This appointment will take effect on October 1. In this regard, Sohu Auto Telephone contacted Li Xiaoxue, the public relations director of Changan Peugeot Citroen DS Business Unit. She said that Chen Guozhang is currently carrying out personnel handover with the former DS brand general manager He Bo. The personnel transfer order will be announced in the last two days, but its The specific position and the responsible business scope are still uncertain.
Chen Guozhang was appointed as the CEO of Renault China at the end of 2008. Until March 2014, after the Dongfeng Renault joint venture, news broke that Renault China CEO Chen Guozhang was about to step down and will be transferred to Nissan North America by the Renault Nissan Alliance. Previously, Chen Guozhang had worked in the position of CEO of Renault China for six years. During this period, he implemented a series of changes to Renault China, helping Renault to double its sales in the Chinese market. Therefore, Chen Guozhang was highly appreciated by Renault COO Tang Weishi.
As Tang Weishi switched to PSA Group as CEO, the new head of the company announced the PSA's strategic plan for the next five years. Among them, DS became the third brand independently, and the expansion of overseas markets was put on an important agenda. To achieve this goal, Tang Weishi needs to find more powerful people in the Chinese market to promote, Chen Guozhang is the best candidate.
On May 7, 2014, Chen Guozhang officially took office in PSA, responsible for the DS brand China and Asian business. The Chinese “helper†selected by Tang Weishi will use practical actions to prove how much he can play in the realization of the five-year strategic plan. Promote.
Resume of Chen Guozhang Born in Hong Kong in 1969, moved to New York at the age of 15;
During the university in 1990, he invested two years to develop a fiberglass 4-seat aircraft equipped with a VQ35 engine (currently the FX35 engine);
Graduated from the Department of Mechanical Engineering at the State University of New York in 1991 and became the first Chinese engineer at the Tokyo Design Center in Japan;
In 1992, he worked as a chief engineer to design and sell electric racing cars and won the Nissan Global "Idea Green Cup" championship;
In 1993, he was awarded the Nissan Global Most Engineering Design Patent Award in 1994. Participated in (joint venture business) in 1994, and pursued MBA; participated in GM Shanghai joint venture business;
1999 Nissan Motors Headquarters - receiving management training;
In 2000, he served as the head of Nissan's China Marketing Network; in the same year, he became the youngest member of the Nissan Japan headquarters;
In 2004, he served as Head of Infiniti Global Headquarters - Asia (China, South Korea, Taiwan);
In 2009, he served as CEO of Renault Greater China;
In 2014, he was the head of the Peugeot Citroen DS brand in China and Asia.
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